Surprise! The We Heart Winnipeg Shop Is Now Open

Since starting We Heart Winnipeg back in 2017, we’ve built our community around a few simple principles: spreading positivity, supporting local businesses, and celebrating our city.

spread them vibes ⚡️ – #weheartwpg #onlyinthepeg #wpgnow

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From Day 1, we knew there were like-minded Winnipeggers out there, and we knew we were on to something. What we didn’t know was just how supportive you’d all be. From reading this blog to sending us story ideas to buying our discount card, the love has been real.

But over time, we began to feel the need to create something tangible. Something not only for our city, but OF our city. Something human and authentic, beyond just digital impressions and Instagram grids.

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So today, we’re excited to announce that the next step in our journey is the We Heart Winnipeg Shop. We launched on March 30 with a few locally-inspired clothing collections (including a styish Whiteout City lineup just in time for a certain team’s playoff run!) and will be rolling out more products every month. In addition to gear, our product line will eventually include totes, home goods and pretty much anything that will help you show off your love for Winnipeg.

In the spirit of supporting our neighbours, all of our products will be designed by local artists and printed right here in Winnipeg. And because we love where we live, we’ll be donating 10% of all profits to local charities and community initiatives from Day 1.

In addition to our online store, we’ll be popping up at local markets and events alongside our city’s incredible community of makers this summer. So moving forward you’ll be seeing a little bit more of us (both online and IRL) and we hope you’ll say hello!

Ryan and Jessica Bowman of We Heart Winnipeg

From the bottom of our hearts, we thank you all in advance for your support and for allowing us to to pursue this passion of ours. The past 18 months have been amazing, and we know the next 18 will be even better.

You can check out the shop at Long live local.

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