OUR STORY

There are two types of Winnipeggers: those who love it, and those who love to hate it. If you belong to the first group, you're in the right place. If you're in the second group, it's our mission to convert you.

Whether it’s through our retail space, our clothing line or our digital newsletter, the We Heart Winnipeg community is built around a few simple principles: spreading positivity, connecting community and celebrating our city.

Local is a lifestyle ✌️