Card members get: 10% off total purchase

Generation Green: Your one-stop shop for natural living

When it comes to healthy living, economic sustainability and environmental protection, small changes can go a long way. Just ask Generation Green.

Since opening up shop at The Forks in 2012, Generation Green has been offering up eco-friendly products for people who want to do their part for the planet. And with high-quality natural alternatives for everything from food to cosmetics to housewares, their selection caters to every element of any lifestyle.

Whether you’re after basic household needs like shampoo or condiments, or specialty items like charcoal bamboo body brushes, Generation Green has you covered. And if you have any questions, ask away! Their highly-trained team does their homework on all the products they carry and truly know their stuff.

In fact, a visit to Generation Green is as much an educational experience as it is a shopping trip. They carry so many products you never even knew existed, let alone knew you needed. Seriously, we’re talking everything from copper water bottles to oil-based bug sprays and everything in between.

Their awesome literature section will also help keep you informed long after you leave the store.

And don’t even get us started on the food. Their healthy but delicious snack selection alone is worth a visit to the shop. Whether you’re into sweet or salty, they’ll satisfy any craving with goodies from Boulder Canyon (chips made with avocado oil!), Skinny Pop, Go Max Go (non-GMO, vegan versions of classic chocolate bars), Winnipeg’s own PopCart and more.

In an effort to reduce waste and promote sustainability, Generation Green also offers a BYOB (Bring Your Own Bottle) service for products like dish soap, hand soap, laundry soap, all-purpose cleaner (Sapadilla) and shampoo, conditioner, body wash and hand/body lotion (Generation Green’s house brand, Di Erbe).

What we truly appreciate about Generation Green is their love for local. They get all of their products from as close to home as possible and follow strict guidelines for ethical sourcing. Their lineup of Manitoba-made goodies includes Smak Dab Mustard, GORP energy bars, Naked Skincare & Apothecary, CZE by Tania haircare products and more.

And thanks to their overwhelming success at The Forks, there’s now a whole lot more of Generation Green to love. They recently moved into their new home at the corner of Main Street and Bannatyne, which features double the space, an expanded BYOB station and future plans for an in-store vegetarian cafe.

We Heart Winnipeg cardholders enjoy 10% off their total purchase at Generation Green (exceptions apply on consignment items – ask the staff which items are excluded). Get the card here

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