Card members get: Two cups for $8 (regular $4.50 each)

Soft Spot Ice Cream: Organic, local and oh so delicious

There are so many things to love about Soft Spot Ice Cream. The millennial pink branding. The adorable pastel green bike cart. Basically, their entire aesthetic. But most of all, it’s the ice cream we can’t get enough of. And since their July 1 launch, it seems the rest of Winnipeg can’t either.

Soft Spot is an artisan ice cream company that focuses on turning only small batches to ensure it’s as fresh as can be. They create their ice cream with the best organic and non-homogenized cream from Stoney Brook Creamery, and their eggs come from Nature’s Farm. It’s the perfect way to give customers a taste of all the local goodness Manitoba farmers have to offer.

After moving to Winnipeg from B.C. a mere three months ago, owner Amelia Giesbrecht was looking for a way to meet new people while making delicious food and exploring her new community. Having spent the last five years working on a private fishing lodge in Haida Gwaii and using the winters to travel and taste the world, she craved creativity and connection. She quickly came up with the concept of a friendly, organic ice cream cart. Soft Spot was born.

Since her Canada Day launch, Amelia has been churning out unique and wildly delicious new flavours regularly, but her most popular to date are I Choo Choo Choose You (salted caramel, brown sugar, bananas and toffee bits), ‘Birthday Cake’ (Fruity Pebbles ice cream milk, white chocolate, sprinkles and cake), and Hazel, So Hot Right Now (organic dark chocolate, Nutella and Oreo). If the cheeky names sound familiar, it’s because they are – a lot of the flavours are inspired by classic movies and TV shows.

Even if you don’t have a sweet tooth, Amelia herself is reason enough to celebrate Soft Spot. She’s the epitome of a girl boss. In addition to her successful trans. form. ate. catering business, she’s a one-woman show when it comes to Soft Spot: she’s the recipe creator, the maker, the packer, the bike driver, the dishwasher, and the seller. Did we mention this entire business was built in three months?!

At the end of the day, Amelia’s hope for Soft Spot is to make someone’s day a little better. Whether it’s providing the simple pleasure of ice cream on a hot day or joking with her customers about their favourite movie quotes, she wants to make the world a better place. One cup at a time.

With so many fabulous flavours available, you really can’t settle for just one cup of Soft Spot Ice Cream. Get the We Heart Winnipeg card and enjoy two cups for $8 (regular price $4.50 per cup).

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